![]() The package can also help the end-user understand the purpose of the product and the best way to make use of it. It also helps to introduce potential customers to the product and it can actually sell the product as well. Of course, the package houses and protects the product while it’s being shipped and while it’s being displayed on store shelves. If you’re wondering why this element of product marketing is so important, it’s helpful to think about the purpose of packaging. Taking the time to develop a personalized look for package design can have a huge impact on the success of a product. After all, aren’t product design and user experience the really important concepts? Sure, they are critical to the success of a brand but the importance of packaging should not be overlooked. It’s understandable that some brand owners or company managers might want to rush through this process. There are many details that must be considered when choosing which elements to include in the packaging and which ones to leave out. It takes time to develop the perfect product packaging. “The look and feel of product packaging can leave a lasting impression that influences a customer’s opinion of the overall product,” adds Orange County graphic design firm guru Reza. ![]() The packaging of a product is the main introduction to the customer. ![]() The packaging is much more than a simple box that a product is shipped in. Many people underestimate the importance of package design when they are trying to grow their brand or promote their company.
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